Real Certified Marketing Cloud Consultant Exam Questions For Good Preparation

Regina2022-04-04T08:52:23+00:00

Certified Marketing Cloud Consultant is a popular Salesforce Marketer certification, which is designed for individuals who have experience configuring Marketing Cloud solutions. It requires to have the active Marketing Cloud Administrator certification as the prerequisite. Also, it requires candidates to have good preparation for passing. Real Certified Marketing Cloud Consultant Exam Questions are available at ITExamShop to help you learning Certified Marketing Cloud Consultant questions and answers before attending the actua test.

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1. Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

Re-entry anytime

Re-entry only after exit

No re-entry

2. Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.

Which two options could allow them to meet the requirement? Choose 2 answers

Suppression List

Publication List

Auto-Suppression List

Domain Exclusion

3. Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.

What could be configured to meet this request?

Configure the Contact Extract Activity in Automation Studio

Query the _Subscriber Data View and Extract it weekly

Query the _Contact Data View and transfer it weekly

Schedule the Contacts Counts Standard Report

4. A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilised to make this happen?

Publication Lists

Subscriber Keys

Profile Center

Send Logging

5. A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months.

The customer’s plans are to:

• Use an existing Paste HTML email for the first send.

• Make only minor changes to the email creative for future sends.

• Send to the subscriber list.

• Deploy emails manually for now, but possibly automate in the future.

Which send method should be used?

Guided Send

Triggered Send

Send Flow Activity

Send Email Activity

6. Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.

What product would help their use case?

Report Studio

Web Analytics Connector

Interaction Studio

Datorama

7. Which three statements about Send Log Data is correct?

Uses Measures, filters and programs

Accessed using query

Can be viewed in standard report

Can be stored for periods of time

Added to a standard view

8. A mobile contact is not receiving SMS messages sent via MobileConnect.

In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)

Ensure the contact is subscribed to the correct keyword.

Check the contact is subscribed to the correct short or long code.

Check the contact opt-in status in All Subscribers.

Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.

9. What is a capability of the Import within Contact Builder? Choose 2 answers

The data source can be a local file, data filter, or file on any FT

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

Like the Import Wizard, the Contact Builder import definition can be executed without saving.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

10. The customer has the following requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from Marketing Cloud.

* Output files must meet the specific requirements for the data warehouse.

* All the activity must be provided via SFTP in one file.

Which automation workflow meets the customer requirements?

Data Extract Activity of Tracking Extracts that combines data into required file > File Transfer Activity

Report activity that generates Recent Send Summary report > Report delivered directly to SFTP

SQL Query Activity to pull data view information > Data Extract Activity of data extension > File Transfer Activity

Data Extract Activity of data view tables > SQL Query Activity to create the required file > File Transfer Activity

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11. A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.

Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

The Shipment object is on the Account Related List.

There is a Master Detail Relationship from Contact to Shipment.

The Shipment object requires a Lookup to Lead or Contact.

An Apex Trigger is created on the Shipment object.

12. Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.

Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

Number of brands/geographies which NTO operates

Number of Sales Cloud sandboxes

If testing/development business unit($) is required

If data/content needs to be segregated between brands/geographies

Number of Marketing Cloud users.

13. A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.

One parent business unit and a child business unit for each franchise owners

One business unit.

A parent business unit for each franchise owner

14. A retail company does business in both the United States and Canada. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a “Version” data field indicating the type of email the customer is to receive.

Which two questions should be asked to determine a data/segmentation strategy? Choose 2 answers

Will a lookup table is needed for a dynamic From Name?

Will customers be able to sign up for the loyalty program at the store?

Is the purpose of these emails for acquisition or retention or transactional?

Will “Version” values/meanings change, precluding reusable AMPscript?

15. The Northern Trail Outfitters’ (NTO) marketing team is launching a new email campaign. NTO’s Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.

Which three items does Preview and Test check for in an email message? Choose 3 answers

Correct syntax is used on any AMPscript in the email’s code.

Personalization strings map to attributes or data extension fields.

Grammar and spelling in the email text is correct.

Each content block specified in a dynamic content rule exists.

Words or phrases used may trigger spam filters.

16. A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.

What recommendation would provide a scalable solution for the start-up?

A scheduled automation to send daily transactional messages.

A file drop automation to send transactional messages.

A manual email send for each transactional message.

Triggered email sends to deliver transactional messages.

17. A customer provides a file containing only new and updated subscriber records exported from its marketing database.

* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.

* The customer requires that the import completes prior to 4AM.

* On average, the file will contain about 2 million rows of data each day.

Based on the customer's requirements and recommended best practices, how should the daily file be imported?

Import the file to a data extension, using the 'add and update' method.

Import the file to a list, using the 'update only' method.

Import the file to a list, using the 'add and update' method.

Import the file to a data extension, using the 'overwrite' method.

18. A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

Which steps should be used to accomplish this in Journey Builder?

Define Goal, Send Email, Wait, Decision Split

Random Split, Send Email, Wait, Define Goal

Define Goal, Update Contact Data, Send Email, Wait

Update Contact Data, Wait, Send Email, Join

19. A customer frequently holds seminars and other events to interface with their customers.

They plan to do the following:

* Use SmartCapture forms to write data into event registration data extensions.

* Cross-reference the records in each registration data extension with corresponding invitation email sends.

* Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.

Which skill is needed to build an efficient solution?

AMPscript

SQL

HTML

CSS

20. Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.

How should this distributor-specific sender profile be configured in the Marketing Cloud? Choose 2 answers

Pick "Choose from list," selecting the from name and from email values from the list of account users.

Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.

Match the external keys of the sender profile and data extension containing account representative details.

Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

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21. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.

Which two actions should NTO take to create Send Classifications? Choose 2 answers

Define a Sender Profile

Define a Subscriber-specific From Name

Define custom Reply Mail Management

Define a Delivery Profile

22. What are two possible outcomes when “Multipart MIME” is selected during the send process? Choose 2 answers

An auto-generated text version will be sent with your HTML email.

A custom text version will be sent with your HTML email.

The email will avoid detecting by various SPAM filters.

Open and click activity are tracked in either version.

23. A customer wants to store financial data related to invoicing in its data extensions.

What field type should be used?

Number

Currency

Float

Decimal

24. Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.

Which Data View could they use to achieve this?

_ListSubscribers

_Subscribers

_PublicationSubscriber

_EnterpriseAttribute

25. Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend

What action should be taken to increase subscriber engagement? Choose 2 answers

Increase volume of emails to a wider audience.

Increase the use of dynamic content in emails.

Adopt a Cart Abandonment Email Campaign.

Introduce more identity verification steps in check out process.

26. Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.

What should be recommended?

Create a new business unit for the new brand.

Request a second SAP for the existing business unit.

Request a Private Domain to be added to the existing business unit.

Implement a new SSL Certificate for the new brand.

27. NTO wants not only to send to their best customers, but also those most likely to buy.

What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

last purchase date

proximity to store

lifetime purchase value

conversion rate

28. A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

Email sends can be separated into Tracking folders for each brand.

User roles can be customized to allow or deny specific permissions.

Subscribers can be maintained at the Business Unit level.

Brands can set their own physical address and SA

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Real Certified Marketing Cloud Consultant Exam Questions For Good Preparation

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