Come to Read CRT-550 Free Questions To Check Salesforce Marketing Cloud Consultant Exam Questions

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There are three classes for Salesforce Marketing Cloud Consultant certification as listed:

Build and Analyze Customer Journeys using Marketing Cloud (MKT101)
Link Your Salesforce Data using Marketing Cloud Connect (MCC201)
Prepare for your Marketing Cloud Consultant Exam (CRT550)

CRT-550 Salesforce Certified Marketing Cloud Consultant Exam is a great step in your career and become a Salesforce Certified Marketing Cloud Consultant. To help you be successful in actual CRT-550 exam, we have the CRT-550 exam questions can be your good learning materials. CRT-550 Salesforce Marketing Cloud Consultant Exam Questions cover the details of the lessons and topics. In this way, we have full confidence to ensure that you can pass the actual CRT-550 exam smoothly.

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1. A customer has three data extensions that need to be added to Contact Builder

* Customers contains customer information

* Orders contains order information

* Products contains product information

How should these data extensions be linked within an Attribute Group? Choose 2

Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products

Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products

Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products

Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers

2. What are the similarities between Automation Studio and Journey Builder?

Have duration plus wait activity

Ability to define an email send

Fire an event from Automation Studio to Journey Builder

3. A user in the MC wants to use salesforce custom object data for segmenting and personalization.

How should the consultant approach this requirement?

Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio

Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.

Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data

Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.

4. Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.

Is based on a data extension which has Email Address as Primary Key.

A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.

What could be the reason?

The preference center is too precise.

Their account has deliverability issues.

The contact fell below the High Water Mark.

The entry event is triggered too often.

5. An existing triggered send needs to be updated with new content

Select the correct sequence

Pause message interaction, Edit message content, Publish changes, Start triggered email interaction

6. What is the skill set you need to build emails with dynamic content?

CSS

HTML

Ampscript

SSJS

7. A customer wants Sales Cloud users to create and send Marketing Cloud emails.

Which two recommendations should the consultant make? Choose 2 answers

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.

The consultant should enable deep linking in the Marketing Cloud Connect configuration.

Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

The consultant should enable the Create Email feature on the user Profile in Sales Cloud.

8. A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.

Which steps should be used to accomplish this in Journey Builder?

Define Goal, Send Email, Wait, Decision Split

Random Split, Send Email, Wait, Define Goal

Define Goal, Update Contact Data, Send Email, Wait

Update Contact Data, Wait, Send Email, Join

9. Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.

What action should be taken to increase subscriber engagement? Choose 2 answers

Increase volume of emails to a wider audience

Increase the use of dynamic content in emails

Adopt a Cart Abandonment Email Campaign

Introduce more identity verification steps in check out process

10. A customer has several values that need to be used in the body of an email send:

* The data would be stored in a reference data extension, related on SubscriberKey.

* There may be one or more records for each subscriber.

* The audience is generally over 1 million subscribers.

* The content is time sensitive and should be sent as quickly as possible.

* The customer is not using "catch and release" sending.

* The reference data extension contains 25 columns.

Which method should be used?

AMPscript a single Lookup Function

Server Side Javascript a single LookupOrderedRows Function

AMPscript a single LookupOrderedRows Function

Dynamic content via the Dynamic Content Wizard

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11. A customer has several values that need to be used in the body of an email send.

* The data would be stored in a reference data extension, related on SubscriberKey

* There may be one or more records for each subscriber

* The audience is generally over 1 million subscribers

* The content is time sensitive and should be sent as quickly as possible

* The customer is not using "Catch and release" sending

* The reference data extension contains 25 columns

What method should be used

AMPScript a single LookupOrderRows function

Dynamic content via the Dynamic content wizard

Server side JavaScript a single LookupOrderedRows function

AMPScript a single lookup function

12. A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

Which activities should be included in the customer's journey?

24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email

Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email

24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email

Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email

13. n online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose.

The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

Will image URLs be available publicly?

How often will the layout of the content in a content area change?

What is the maximum file size of the images being used?

How often will email content be image-only with text overlaying images?

What from name will be used for these emails?

14. Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.

How should the consultant facilitate this within Contact Builder?

Create three distinct Attribute Groups that link each data extension directly to Contacts.

Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.

Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.

Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

15. Northern Trail Outfitters (NTO):

* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.

* Prefers not to use custom roles unless it is absolutely necessary.

* Email Specialist resides in multiple business units.

Using best practices, how should a consultant create and assign roles for NTO?

Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.

Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.

Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists

16. What is a correct statement about a database of record? Choose 2 answers

A database of record is a centralized storage repository of data about objects or people.

A database of record is any database containing subscriber data.

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

A database of record is a system in which a subscriber's status is maintained

17. A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today’s product catalog. The product catalog is never the same; products can be added and removed.

Which import type should be used?

Overwrite

Add Only

Add/Update

Update Only

18. A company is hosting a series of events and wants its customers who register to enter into a journey.

Which two methods are viable configurations for entry? Choose 2 answers

A form hosted on the company website that fires the entry event via REST AP

A Smart Capture form hosted in CloudPages that updates a Profile attribute.

A Smart Capture form hosted in CloudPages that populates the entry source.

A form hosted on the company website that fires the entry event via SOAP AP

19. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should they use to create an audience for this campaign? Choose 3 answers

Lifetime Purchase Value

Proximity to Store

Last Purchase Date

Conversion Rate

Ages in Household

20. Tracking Alias question:

Same URL

Email Conversion Tracking

Can be found in some reports

Differentiate clicking email

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21. A consultant is configuring Marketing Cloud Connect in Marketing Cloud. The customer requires that integrated users only have access to Sales Cloud data visible to them in their Salesforce account.

How would the consultant ensure that this requirement is met?

Check the Scope by User box in Marketing Cloud.

Create a User in Sales Cloud with a System Administrator Profile.

Ensure that the User has the correct profile in Marketing Cloud.

Ensure that the User is assigned as System Administrator in Sales Cloud.

22. Why would a contact fail to enter a Journey Builder interaction? Choose 3 answers

The interaction allows re-entry only after exiting, and the contact already exists.

The contact falls below the High Water Mark.

The interaction has an A/B/n split, and the contact does not meet the criteria.

The entry event was not fired via Automation Studio.

The contact did not meet the entry criteria.

23. Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.

The list is:

* Compiled in a database in the website Content Management System (CMS).

* Imported into Marketing Cloud nightly at 11 p.m.

What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

Engagement metrics will be passed into Marketing Cloud.

They will need to integrate with the Marketing Cloud SOAP AP

Unsubscribes should be synchronized between senders.

The third-party send list should be pulled from the CMS

24. Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3 answers

Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.

Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.

Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.

Journey Builder allows users to update a contact record in an interaction or import data into a data extension.

Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

25. A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.

Which option should be in this scenario?

Personalization strings

Guide Template Language

SQL Query

AMPscript

26. A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.

How should the consultant meet this requirement?

Create a Salesforce Data Extension for the user to select during a Guided Send.

Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

Create data validation rules for the integrated user in Sales Cloud.

Add custom links to the page layouts in Marketing Cloud

27. Which two statements about a database of record are correct? Choose 2 answers:

A database of record is a centralized storage repository of data about objects or people

A database of record is any database that contains subscriber data

A database of record is system in which subscriber's status is maintained

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber

28. Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.

How should consumers, retailers, and wholesale buyers be defined in Data Designer?

One-to-Many Relationship

Many-to-Many Relationship

One-to-One Relationship

Population

29. A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:

* CustomerlD

* FirstName

* EmailAddress

* OrderlD

* OrderDate

* ShippedDate

Which SQL statement should the consultant use?

SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD

SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD

SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD

SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID

30. A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.

Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

Analyst

Administrator

Data Manager

Content Creator

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31. Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud.

The staff member needs to perform the following tasks:

* Maintain NTO's master suppression list

* Configure data relationships

* Create new subscriber attributes

Which role should be assigned to the IT staff member?

Analyst

Data Manager

Administrator

Content Creator

32. As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practices for font usage in email?

Use a web-safe font for text that closely matches the brand's custom font.

Build an email as one image, with all text saved in the brand font.

Edit an email's HTML to list the custom brand font in the style tag's font-family property.

Build an email using multiple images, with all text saved in the brand font.

33. NTO has to import a file that will be different every time.

What method should be used?

Update

Overwrite

Add and Update

Add Only

34. Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.

Which statement is correct regarding the Business Unit functionality within Marketing Cloud?

Choose 2 answers

Business Units can have more than one parent Business Unit.

Subscribers can only appear in one Business Unit.

Business Units can mirror an organization's operational structure.

Business Units can share information with other Business Units.

35. The customer has these requirements for storing engagement data in their data warehouse:

* All email open and click activity must be pulled daily from the Marketing Cloud.

* Output files must meet the specific requirements for the data warehouse.

* All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

Report activity that generates Recent Send Summary report > Report delivered directly to FTP

Extract activity of Tracking Extracts that combines data into required file > Transfer activity

Query activity to pull data view information > Extract activity of data extension > Transfer activity

Extract activity of data view tables > Query activity to create the required file > Transfer activity

36. A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.

What question should be asked to determine a data/segmentation strategy? Choose 2 answers

Will customers be able to sign up for the loyalty program at the store?

Is the purpose of these emails for acquisition or retention or transactional?

Will multiple languages be used, with a "From Name" lookup table needed?

Will version values/meanings change, precluding reusable AMPscript?

37. An online retailer would like to utilize Journey Builder interactions for sending post-purchase communications to their customers.

What Contact Entry mode best fits this scenario?

No re-entry

Re-entry anytime

Re-entry only after existing

Re-entry after time

38. Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

A scheduled automation to send emails to customers who made a purchase daily

A triggered automation to send emails to customers who have made a purchase

A triggered message to send an email as soon as a customer completes a purchase

A user-initiated message to send an email to customers who made a purchase daily

39. A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,

student demographics, and alumni information, is stored in external systems.

Which two actions should be consultant recommend? Choose 2 answers

Use Synchronized Data Sources to obtain data from Sales Cloud.

Create an Import Activity to import alumni data into Salesforce Report.

Create list attribute to store student data from Sales Cloud.

Use Data Designer to link student and alumni data to the contact record.

40. A company collects subscriptions on its websites. It does the following:

• Compiles that subscription list in a database in the website content Management System (CMS).

• Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

• Uses Marketing Cloud as the database of record.

• Sends up to five emails a week based on subscriber engagement with prior sends.

What automation sequence (excluding waits) should cover these requirements?

File Transfer > Import File > Measures > Send Email

File Transfer > Import File > SQL Query > Send Email

File Transfer > SQL Query > Measures > Send Email

File Transfer > Data Extract > Filters > Send Email

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41. A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilised to make this happen?

Publication Lists

Subscriber Keys

Profile Center

Send Logging

42. A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.

Given the customer's requirements, which method should be used to automate their monthly promotional email?

Create a triggered automation that includes an import activity and triggered send.

Create a scheduled daily automation that includes an import activity and user-initiated send.

Create a scheduled monthly automation that includes an import activity and triggered send.

Create a triggered automation that includes an import activity and user-initiated send.

43. What is a capability of the Import within Contact Builder? Choose 2 answers

The data source can be a local file, data filter, or file on any FT

The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.

Like the Import Wizard, the Contact Builder import definition can be executed without saving.

In order to use Map by Header Row, the fields in the DE and file must match exactly.

44. A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.

How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?

An automation that queries the Complaint data view.

An automation that generates the Unsubscribe Event Extract.

An automation that queries the Unsubscribe data view.

An automation that generates the Complaint Tracking Extract.

45. A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.

Which three steps should the consultant use in the solution?

Enable triggered sends on the Lead object in configuration

Write an Apex Trigger on the Lead object

Create the triggered send definition in the sales cloud

Create the triggered send definition in the marketing cloud

Put a SOAP API in place via the marketing cloud API

46. A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

Which two Marketing Cloud features will support this effort? Choose 2 answers

Data Designer

Cloud Pages

Web Analytics Connector

Content Builder

47. A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.

How should the customer individualize the email content?

Personalization Strings

Substitution Strings

Dynamic Content Areas

Guide Template Language

48. Which three statements are correct regarding the automation tools in Marketing Cloud?

Choose 3 answers

Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.

Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.

Journey Builder allows users to update a contact record in a journey or import data into a data extension.

Automation Studio and Journey Builder allow users to define a wait activity based on duration.

Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.

49. Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

What action should be taken when using Contact Builder? Choose 2 answers

Conduct manual imports of customer information from Sales Cloud.

Create a data extension to incorporate the imported data from a Salesforce Dashboard.

Combine each individual's channel contact information under one record.

Use Marketing Cloud Connect to include data from Sales Cloud.

50. An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose.

The customer has communicated the following:

* The email content will highlight new inventory each day.

* A small team will run both their digital marketing operations and their email program.

* A user needs to build, test, and send a daily email in less than an hour.

* Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the

customer's daily promotional email? Choose 3 answers

How often will the layout of the content in a content area change?

What is the maximum file size of the images being used?

What From Name will be used for these emails?

Will image URLs be available publicly?

How often will email content be image-only with text overlaying images?

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