Adobe Campaign Classic Business Practitioner Expert AD0-E314 Test Questions

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1. What are two uses of an Exclusion activity in a campaign workflow? (Choose two.)

to present exclusive offers in an upsell campaign

to obtain an accurate population count before Delivery

to suppress Recipient on a prior contact list

to prioritize contacts with the campaign target

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2. How should a campaign business practitioner send a proof to a seed list?

Proofs are sent automatically to seed lists before a delivery is sent

Select the appropriate target in the send proof menu

A proof cannot be sent to the seed list, only the actual delivery

Enter a seed list address in the “To:” text box

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3. What are two ways to use seeds in a campaign? (Choose two.)

reply-to address

content reviewer

proof target

internal audience

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4. How should a campaign business practitioner test that dynamic content in delivery displays properly?

Configure the delivery to enable a content control group

Configure the delivery to enable content approval

Configure the delivery content to include seeds

Configure the delivery to send a proof of each content version

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5. An email and direct mail is sent with the below recipient as the target.

Their blacklist is shown below.





Which recipients receive deliveries and by which channel?

Email: B,D; Direct Mail: A,B,C,D

Email: A,C; Direct Mail: <none>

Email: D; Direct Mail: C,D

Email: A,B,C; Direct Mail: A,B

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6. A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions for each recipient.

Which method should be used to obtain this result?

In the complementary information section, add data of the type 'Data linked to the filtering dimension'.

In the complementary information section, add data of the type 'Data of the filtering dimension'.

In the advanced tab, add an Initialization Script.

Switch the targeting and filtering dimension and add aggregate columns to get the transactions.

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7. Campaigns with many deliveries are using multiple channels.

How should the Business Practitioner group these deliveries for reporting?

delete all deliveries that do not need to be in the report

give all deliveries the same Delivery Code

base all deliveries on the same template

give all deliveries the same name

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8. During a testing phase, a Campaign Business Practitioner needs to send the test emails to a personal email addresses to see how they look in the inbox. The Campaign Business

Practitioner is NOT in the recipient table .

How should the Campaign Business Practitioner perform this task?

Pick any email address and use the preview to see what it looks like

Go through the standard process for adding recipients

Type the address into the “To:” section

Add the email to a seed list

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9. A campaign business practitioner is monitoring a delivery during its analysis. The campaign business

practitioner notes that the audit has indicated two items with a warning .

What happen with the delivery because of the warning?

The delivery generates an error and does NOT deploy

The delivery generates an error and at the end of the analysis but deploys the email

The delivery deploys the email

The delivery generates an error but does NOT deploy

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10. Which three factors can be tested in an email preview prior to executing the delivery? (Choose three.)

mirror pages

personalization

spam score

opt-out link

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11. A summary of the deliveries report shows that 25% of messages were rejected by exclusion rules.

Which aspect of the campaign needs improvement?

creative

subject line

segmentation

channel selection

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